niche finder

I have been trying to figure out how to best use this Niche Finder Software. My question is: Are the "SOC" numbers reporting accurately? Red = Heavy Competition, Yellow = Middle of the road Competition and Green = Very little Competition. It all sounds simple but are those number accurate? I’ve seen several cases where it didn’t appear make sense.

What exactly does "Get Exact Phrase Count" mean?

Also, should the "Ad Cost" match keyword bids in Google?

Thanks!

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